{"id":363110,"date":"2025-09-02T10:42:52","date_gmt":"2025-09-02T14:42:52","guid":{"rendered":"https:\/\/tech.co\/?p=363110"},"modified":"2025-09-02T10:42:52","modified_gmt":"2025-09-02T14:42:52","slug":"gen-z-next-truck-drivers","status":"publish","type":"post","link":"https:\/\/tech.co\/news\/gen-z-next-truck-drivers","title":{"rendered":"How Trucking Could Solve Gen Z\u2019s Unemployment Crisis"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text css=&rdquo;&rdquo;]Not only are logistics professionals struggling with the <a href=\"https:\/\/tech.co\/logistics\/logistics-industry-ignoring-ongoing-staff-crisis\"><strong>ongoing driver shortage<\/strong><\/a>, but they are also<strong> dealing with an ageing workforce<\/strong>, as recent Tech.co data reveals. The industry could therefore turn to Gen Z &ndash; who are struggling to find work, in order to fill gaps behind the wheel.<\/p>\n<p>The profession <strong>holds a lot of benefits for the generation<\/strong>, including giving them the opportunity to travel, use technology, and contribute to a purposeful and steady career path.<\/p>\n<p>On top of increasing driver benefits and improving work-life balance for drivers, the logistics industry has <strong>employed a range of strategies to combat the shortage<\/strong>.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&rdquo;2\/3&Prime;][vc_column_text css=&rdquo;&rdquo;]<\/p>\n<h2>Why Trucking&rsquo;s Ageing Workforce Needs Gen Z Drivers<\/h2>\n<p>According to <strong>Tech.co&rsquo;s 2025 logistics report<\/strong>, <a href=\"https:\/\/tech.co\/logistics\/logistics-report-2025\"><strong>Moving Goods With Fewer Hands<\/strong><\/a>, the trucking industry is currently dealing with a severe driver shortage. Not only have 63% of US freight businesses said driver recruitment and retention has stagnated or worsened in the past year, but <strong>a quarter say an ageing workforce is their biggest hiring challenge<\/strong>.<\/p>\n<p>On the other hand, data from the US Bureau of Labor Statistics shows that <strong>2.5 million Gen Z were unemployed in July, and 1.8 million were looking for full time work<\/strong>.[\/vc_column_text][\/vc_column][vc_column width=&rdquo;1\/3&Prime;]<\/p><p>&nbsp;<\/p>\n<p style=\"text-align: center\"><a class=\"js-aw-brand-link\" href=\"https:\/\/compare.tech.co\/software-deals-live\/\" data-feed=\"XuPuf49GEEm4y0PaIQDZ0dEjkEf760Vv\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-333457\" src=\"https:\/\/images.tech.co\/wp-content\/uploads\/2024\/06\/18114043\/About-Techco-video.jpg\" alt=\"About Tech.co Video Thumbnail Showing Lead Writer Conor Cawley Smiling Next to Tech.co Logo\" width=\"200\" height=\"200\"><\/a><strong>This just in! View<\/strong><br>\n<strong><a href=\"https:\/\/compare.tech.co\/software-deals-live\/\">the top business tech deals<\/a> for 2026 &#128104;&zwj;&#128187;<br>\n<\/strong><a class=\"js-aw-brand-link\" href=\"https:\/\/compare.tech.co\/software-deals-live\/\" data-feed=\"XuPuf49GEEm4y0PaIQDZ0dEjkEf760Vv\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-348272 aligncenter\" src=\"https:\/\/images.tech.co\/wp-content\/uploads\/2024\/09\/09122654\/ok-1.png\" alt=\"See the list button\" width=\"200\" height=\"85\"><\/a><\/p>\n[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&rdquo;&rdquo;]The driver shortage could therefore pose a great opportunity for Gen Z, as they take up roles as truck drivers that the industry is sorely lacking.\n<blockquote><p>&ldquo;There&rsquo;s a real opportunity here to connect an industry in urgent need of new talent with a generation looking for meaningful, stable work. Trucking offers Gen Z more than just a job; it offers purpose, growth, and a real chance to shape the future of logistics.&rdquo; <strong>Bianca Prieto, Editor of The Inside Lane trucking newsletter<\/strong><\/p><\/blockquote>\n<p>[\/vc_column_text]\n <\/p><div class=\"lytics-newsletter-container\">\n <div class=\"lytics-loading-spinner\">\n <div class=\"spinner\"><\/div>\n <\/div>\n <div class=\"lytics-newsletter-mGSUtR0A\"><\/div>\n <\/div>\n\n <script>\n            (function() {\n                        \n            const getFormElements = () => ([\n                {\n                    type: 'text',\n                    name: 'name',\n                    label: 'Name',\n                    placeholder: 'Name',\n                    required: true,\n                },\n                {\n                    type: 'email',\n                    name: 'email',\n                    label: 'Email Address',\n                    placeholder: 'Email Address',\n                    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If using a VPN, ';\n                        susText = susText + 'please disable and refresh page.<\\\/strong><\\\/p>';\n                        newsletterForm.querySelectorAll('div.pf-form-required').forEach(el => el.remove());\n                        newsletterForm.querySelector('button').remove();\n                        newsletterForm.insertAdjacentHTML('afterbegin', susText);\n                    } else {\n                        const observer = new IntersectionObserver((entries, observerInstance) => {\n                            entries.forEach(entry => {\n                                if (entry.isIntersecting) {\n                                    document.dispatchEvent(\n                                        new CustomEvent(\n                                            'lyticsNewsletterWidgetLoad', {\n                                                detail: {\n                                                    event,\n                                                    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   } else {\n                                window.lyticsIters[lyticsFormID] = window.lyticsIters[lyticsFormID] + 1;\n                            }\n                        }\n\n                        if (window.lyticsIters[lyticsFormID] >= 1) {\n                            lyticsFormID = lyticsFormID + '-' + window.lyticsIters[lyticsFormID];\n                        }\n\n                        var staticFormModule = new pathfora.Form({\n                            id: lyticsFormID,\n                            layout: 'inline',\n                            className: 'sign-up-newsletter',\n                            position: '.lytics-newsletter-mGSUtR0A',\n                            msg: \"Join our community of 20,000+ fleet owners and operators by signing up today to our Inside Lane newsletter<ul><li>Essential logistics and fleet industry news<\\\/li><li>Special features and interviews from industry experts<\\\/li><li>Offers and discounts<\\\/li><\\\/ul>\",\n                            okMessage: 'Subscribe',\n                            theme: 'custom',\n                            branding: false,\n                            confirmAction: getConfirmAction(false),\n                            formStates: getFormStates(false),\n                            formElements: getFormElements(),\n                            onLoad: function(event, payload) {\n                                newsletterOnLoad(\n                                    event,\n                                    payload,\n                                    'Inside Lane',\n                                    'https:\/\/images.tech.co\/wp-content\/uploads\/2025\/08\/11050013\/inside-lane-logo.svg',\n                                    'Get the latest logistics and fleet industry insights and news straight to your inbox',\n                                    \"Lytics_inline\",\n                                    false                                );\n                            }\n                        });\n\n                        pathfora.initializeWidgets([staticFormModule], defaultConfig);\n                        \n                        \/\/ Remove loading spinner after widget initialization\n                        const loadingSpinner = newsletterContainer.previousElementSibling;\n\n                        if (loadingSpinner) {\n                            loadingSpinner.classList.add('hidden');\n                        }\n                    });\n                }\n\n                initializeNewsletterWidget();\n            })();\n        <\/script>\n [\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&rdquo;&rdquo;]\n<h2>Benefits of a Trucking Career for Gen Z<\/h2>\n<p>Not only would Gen Z contribute to minimizing the <a href=\"https:\/\/tech.co\/logistics\/logistics-labor-shortage-guide\"><strong>logistics driver shortage<\/strong><\/a>, but there are plenty of benefits on offer for young people joining the profession.<\/p>\n<h3>Travel opportunities<\/h3>\n<p>For Gen Z looking to travel and see the world, the trucking profession presents a<strong> great opportunity to take new journeys and see new places<\/strong>. In a recent webinar hosted by The Inside Lane newsletter, Lindsey Trent, President of Next Gen Trucking Association, said: &ldquo;Gen Z wants to make a difference, use technology, and explore the world. Trucking checks all those boxes &ndash; we just have to tell that story better.&rdquo;<\/p>\n<h3>Tech use<\/h3>\n<p>Technology is already a big part of many Gen Z lives, and being involved with the logistics industry will mean they&rsquo;ll <strong>be able to use tech<\/strong> such as fleet management and <a href=\"https:\/\/tech.co\/logistics\/quiet-technologies-powering-logistics\"><strong>route optimization software<\/strong><\/a>. Similarly, they may find <strong>working with technology more appealing<\/strong> than older generations who may be less tech-literate.<\/p>\n<p>Trent also said: &ldquo;Younger generations have tech as standard, and it has to be used to give them more of a voice &ndash; which should be encouraged by companies too.&rdquo;<\/p>\n<h3>Purposeful and stable career<\/h3>\n<p>Our latest data shows that 91% of respondents agree that <strong>America&rsquo;s economy depends on fast, affordable, reliable freight movement<\/strong>. Truck drivers are therefore critical in maintaining the US economy, and will certainly be needed in the future as freight demand increases. In fact, our data shows that <strong>63% of freight professionals have reported an increase in demand over the past year.&nbsp;<\/strong><\/p>\n<p>Trucking is therefore <strong>a good, stable career path for Gen Z<\/strong>. Likewise, Trent added that Gen Z &ldquo;want to do work that matters, and they value experiences. Trucking offers that in spades. We just have to reach them early &ndash; in high schools, trade programs, and even on social media.&rdquo;[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&rdquo;&rdquo;]<\/p>\n<h2>How Are Trucking Companies Attracting New Talent?<\/h2>\n<p>According to our logistics report, <strong>increasing driver compensation and improving work-life balance (56%)<\/strong> are the most popular tactics being used by professionals to combat driver shortages.<\/p>\n<p>Businesses are also taking on other strategies, too. This includes providing better training and development opportunities (44%), enhancing recruitment efforts (43%), and improving company culture (27%).<\/p>\n<p>Ultimately, it <strong>doesn&rsquo;t seem like the problem is going anywhere anytime soon<\/strong>. On top of <a href=\"https:\/\/tech.co\/news\/general-motors-lost-billion-trump-tariffs\"><strong>tariff losses <\/strong><\/a>and the driver shortage, this will certainly be a defining year for the resilience of the logistics industry.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The trucking industry poses a unique opportunity for Gen Z looking for steady employment. <\/p>\n","protected":false},"author":9784,"featured_media":363111,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-sidebar.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-363110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","col-12"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Gen Z Could Help Solve The Logistics Driver Shortage<\/title>\n<meta name=\"description\" content=\"Generation Z&#039;s employment crisis could benefit logistics businesses struggling with the ongoing driver shortage.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tech.co\/news\/gen-z-next-truck-drivers\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Gen Z Could Help Solve The Logistics Driver Shortage\" \/>\n<meta property=\"og:description\" content=\"Generation Z&#039;s employment crisis could benefit logistics businesses struggling with the ongoing driver shortage.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tech.co\/news\/gen-z-next-truck-drivers\" \/>\n<meta property=\"og:site_name\" content=\"Tech.co\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-02T14:42:52+00:00\" \/>\n<meta property=\"og:image\" 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